Have we reached the point where all luxury mechanical replica watches are pretty much of a muchness? Where the only way a brand can extend its reach is to extend its brand and resort to gimmickry? Yes and no.

This isn’t the first time Breitling has released a Chronomat with another watch on the bracelet. The Model B13047 also relied on quartz technology to provide a back-up timekeeper/second time zone.

Breitling has no less than eight different collections. The Chronomat family now has 35 members, including the aforementioned Breitling Superchronomat B01 44 Replica (unless you count the two-faced entry twice). In all, the watchmaker sells 173 different watches, and counting.

That’s a lot of money for an unlimited production 44m timepiece from a B list Swiss brand – especially for a watch that qualifies as a “novelty.”

But again, novelty is the name of the game these days – even if you’re Rolex. Despite selling everything it makes, The Cheap Breitling Replica watch brand felt obliged to introduce some distinctly quirky timepieces. If Breitling had held pat, they risked being left behind!

Well that’s one theory, enabled by technology that allows manufacturers to create minor variations without major expenditure. It assumes that media exposure equals buzz equals sales.

I’m not buying it, literally and figuratively. I file the trend under “a drunk looking for his keys under a street lamp because the light’s better.” Swiss Breitling Replica Watches have ignored the benefit of direct, focused, interactive communication with consumers.

Did you know that Coke sells less Coke since they introduced their seemingly endless formulations? And then went out and bought water and health drink companies to protect their overall market share? PC or not, the soft drink giant forgot to extol the joys of drinking cola.